R E S U M E P O R T F O L I O M A R L A    K A T Z

L O G O   D E S I G N
  • RealNetworks
    In April 1995, I designed the RealAudio 1.0 identity which soon became one of the most recognized brands on the Web. The logo design showed that RealAudio gives people a new voice. In 1997, I joined RealNetworks as Creative Director, a position I held for 4 years. I provided design leadership for the evolution of RealNetworks' identity in all communications media. In early 2001, I designed the new RealOne Player brand identity for the beta launch (Sept. 2001).
  • Gateway Athletic Club
    This logo was designed in 1994 for the Gateway Athletic Club. The club is located in a high rise in Seattle. Despite its downtown location in the middle of the city and on the 14th floor, you can workout in natural light or sunshine. The text around the building represents the sunshine.
  • Sinless Sweets
    This logo was designed for a baking company called Sinless Sweets. The concept of the entire company was based on not feeling guilty about indulging in the delicious fat free, fruit juice sweetened brownies. (1992)
  • Northwest Link
    I designed the logo and corporate identity for Northwest Link, which grew to become the region's third largest Internet Service Provider. The company focused on providing personal service to their customers, which was a rarity in the early days of ISPs. I designed the logo to represent the local flavor of Seattle, using an abstract silhouette of mountains created from the letters "NWL". We developed a server script that read the online weather report from the National Weather Service and selected an appropriate version of the logo with the sky altered to reflect current conditions in the Northwest. One day, when a 5.0 earthquake struck Seattle, I even prepared a shaking version of the logo. (1994)
W E B   D E S I G N
  • RealNetworks ( View: 1 - 2 - 3 - 4 )
    In 1995, I provided creative direction, account management, brand identity development, web site design and construction for the April 1995 launch of RealAudio 1.0, for RealNetworks (formerly Progressive Networks). I provided concept and design for the RealAudio 1.0 brand identity, graphic design for their vision prototype, web site design and development, tradeshow booth and collateral for the announcement to the press.
  • Entros
    In 1997, I worked as a Creative Director and Project Manager on the Entros Web site. The goal of the site was to provide the game inventors at Entros some credit for their involvement in concept and development of a new game introduced by Microsoft called "Broken Line". We invented a life-sized sculpture / model of the home page photograph to show that Entros is a very creative company and is always inventing something new. The site is no longer in use.
  • Pyramid Breweries ( View: 1 - 2 - 3 )
    In 1996, I designed and developed the Pyramid Breweries web site. The site created a breakthrough HTML and CGI scripted dart game which is still being used on the current live Pyramid Ales site. The site won David Segal's High Five Award, and the site design and development process was described in a chapter of David Segal's book "The Secrets of Successful Web Sites". In addition, the site won Project Cool's Coolest Business Web Site award. The site is no longer in use, but can be shown upon request.
  • Westin Premier
    As Creative Director - Interactive, I designed and managed the development of the Westin Premier site. The goal was to create a user friendly site to fit into their current branding and communications. (1996)
A N I M A T I O N
  • RealNetworks: RealFlash Animation Festival Promotion
    This ad was designed to announce RealNetworks' RealFlash Animation Festival, and to inspire animators to enter the competition. I provided creative direction and contracted Smashing Ideas to produce the clip. (1999)
  • RealNetworks: RealFlash Animation Festival, Ad Banner
    This ad banner was designed to promote the RealFlash Animation Festival to animation artists. The ad linked to the RealFlash Animation Festival web site for more information on how to enter the competition. (1999)
A D V E R T I S I N G
  • RealNetworks: RealJukebox Launch
    The RealJukebox ad was designed to announce the new product to the media. I creative directed the ad to communicate what the product does, and to build excitement around its launch. The ad was so successful, it was re-sized as a poster for use at the trade shows. (2000)
  • Gateway Athletic Club ( View: 1 - 2 - 3 - 4 )
    Gateway Athletic Club is located in a downtown Seattle high-rise. It's a high quality facility with expert fitness trainers. The goal of the advertising was to convince people the club had the friendly workout atmosphere where they could get serious results, while having serious fun. The ads were placed in the local Puget Sound Business Journal and used humor to attract the attention of busy executives. (1994)
  • Mariners
    The goal of this ad was to sell season tickets to the Mariners games. (1994)
  • Puget Sound Business Journal
    The goal of the advertising was to convince businesses to advertise in the business journal. The ads were placed in the local Puget Sound Business Journal. The ads were so effective we licensed them to twenty business journals worldwide. (1994)
  • CareUnit
    The CareUnit ad was designed to promote awareness for substance abuse in the workplace. (1993)
P A C K A G E   D E S I G N
  • RealNetworks ( View: 1 - 2 - 3 )
    I provided creative direction for the package design we produced for RealPlayer 7 Plus, RealJukebox Plus, and Real G2 Server.
  • Sinless Sweets
    I designed the labels for a baking company called Sinless Sweets. The three different colors represented the different brownie flavors; yellow for banana, white for chocolate, and beige for espresso.
  • Elegant Sweets
    I created gift package designs for Elegant Sweets' chocolate almond toffee. The recipe for the product was handed down from mother to daughter for five generations and the packaging was designed to reflect the history of the brand. The die-cut allows the product to show through, adding to its appeal. When the box is opened, the instructions read: "Keep sealed to preserve freshness. Keep hidden to preserve candy". (1994)